Do you have a hobby? Do you have friends who share the same hobby? Are you fond of your hobby? I mean, do you spend a lot of your money for this hobby? Do your friends do the same? So I also assume to a certain extend you are an expert in this field!
This could easily be the start to a successful business! Lets assume your hobby is Geocaching
(but it really can be anything else).
Because this article is about list building you put the name and emails of your friends in a list and name it Geocaching and you started the list building! Now this friends are probably not enough to make a living from.
This is one of the mistakes most new marketeers make, no matter if they start a stall, an MLM business or an online business. Limiting yourself to the circle of friends! If you want to be successful you need to acquire new people!
Geocaching is a trend sport, so the changes are high, that more an more people will join and need gadgets, tools and more general: help.
So you offer this help in a weekly newsletter or ezine. People get it, if they sign up and leave their email. With each email your list grows!
You could ask for a paid subscription (a direct income stream) or you give the letter away for free, but sell space for advertising (another way to generate income) or/and you send your subscribers another letter, where you offer certain products and make money by selling this.
If you hurry this is a brand hot market.
Remember when Nokia placed the N95 in the Philippines they made people create maps of the NCR. Besides having fun, you also can do some community work, by tracking places and deliver it to Openstreetmaps, a service that allows you in turn to use their maps for your own purposes!
With new smart phones, which often have a GPS capability, more and more people enjoy this form of treasure hunting!
Most likely you would need your own web page (we talk about that later), but because it is a new thing probably the list would grow fast!
It would be a very good list! Do you know why?
Probably the people in this list are young, have a good income and most likely a good education too.
Due to the age the list could be used for many years and potentially over the years they would be interested in a big variety of goods!
Do you get the idea behind a list?
Geocaching was just an example. You can create a list of whatever you want. But if you are smart, you also look at the potential.
To create a list of people who want to buy a gasket could be a very limited list and good for very limited sales: a gascet, a place in a grave yard and maybe, but only maybe, an insurance. You see the difference compared to the list of the geocaching people?
To become practical: Where actually do you get the email addresses for your list.
- the list of your friends
- the friends of your friends (you ask them to recommend you)
- you create a website for geocaching ( or your hobby)
- you write articles
- you write an ezine
- you write a blog
- you initiate a geocaching tresure hunt and tell people about it
- you put an ad and inform people about it and ask for their email to send answers/invitations
To be honest, I like the idea! If you want to start, count me in as a business partner or as a member!
Questions and comments, as always are welcome!
Eugen
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