I am sure you have heard about Facebook, Twitter and YouTube. They are The Three kings in the new Web 2.0
Last week I got two informations that stood out in my mind. I mean maybe I saw it before, but last week it highlighted, and that normally mean that my subconscious mind it working on something.
The first info was that Facebook has about 450,000,000 profiles (worldwide.) It hit me, that this is a huge number. People with a Facebook profile are fairly well educate and "modern" and most likely have a certain buying power.
The second info was that Facebook got more visits than Google.
Bringing this two together leads to one serious conclusion!
Seriously consider Facebook (web 2.0) as a means for your marketing efforts!
Do you have a Facebook account? Are your a freelancer? Well read this blog and learn to use it to your own advantage!
Do you have a Facebook and a company, or want to start a company, or want to use your Affiliate business with fb?
Start and setup a new profile.
Facebook is a great thing to reach a big audience, but it is also a good way to find information! In Europe there is a discussion ongoing as to how much rights of privacy does the individual have and need in the age of fb and Web 2.0!
If you want fb for business purposes, set up a new profile and be on the save side.
But please, do not just start and stumble!
Imagine you could not do it yourself. Or I pay you to get it done by a pro! You have to write down what you want to be done and how! At first this seems like an extra work, but if you want a well functioning "income driver" you need more than 3 wheels and a frame. Do you get my point? If you just start in Web 2.0, there are a lot of things you do not know yet, but you might want to add later. So if your plan is well thought, you easily can add on other things, or even integrate the Facebook into you big concept!
One of those things you want to integrate is Twitter.
When I came across Twitter the first time I thought what a silly idea! This idea still lingers somewhere in my mind, but I also see that like a SMS you have a look at it, don't even need to read it, because it is so short, you can grasp it with one look. So it is a cute reminder.
And one aspect in marketing is to keep the awareness for a product or a brand high!
Twitter is also very viral!
Viral means free advertising!
The challenge is to build enough followers, to let it have an effect on your marketing!
The third king in the new web is YouTube. I am sure you have watched at least a film or two.
It is highly viral two. If you have a program and add a video to it and place it in You Tube for sure you have a much bigger exposure! If you make a funny movie for or with your program/product it will spread like a bush fire!
You cannot do it?
If you have the idea, you always can find some people who want to earn some money and probably can do it much faster and much better than you (Don't get hurt! I think I am a great driver, but I expect Michael Schumacher to be much better, if you know what I mean!).
There is another point to it: If you want to become a successful Marketeer, you need to be able to delegate work! We just now do all ourselves, to limit the start up costs!
The Three Kings in Web 2.0 might only be a start there are others like Digg, that can assist you in getting free traffic by using your brans and not your wallet!
Be smart and start!
Eugen
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