Almost unnoticed by the general public, Facebook has become the second biggest power in the Net. It offers so much opportunities for marketing, that I cannot cover it in one blog. But I want to give you something where you can say: "Done!"
But then there is no "done" in marketing!
OK Twitter. It is very simple to set up an account for Twitter. Just go there and fill in the few data they are asking and go. One thing: Think about a cute name that lets people grasp what it is about and that makes it easy for them to to search for you.
Search engines like pages that are frequently updated. So I suggest you connect your Twitter account with your Website. That means if you tweed your Website is changed, but also if you change your web site it is tweeded (to your followers).
The biggest challenge with Twitter is to get followers!
As I see it there are 2 ways: you have to follow a number of people, and you have to provide tweeds, that are helpful or interesting for your followers!
If you have a store that sells things around geocaching, that is fairly easy. You can tweed events and informations about products that are both hot informations! Hot for your target group. If you deliver quality informations, you can expect that your target group - the geocaching fans - will talk about you and suggest to each other to follow you. Because you have a store, this is a wanted viral effect.
What if you have something more static?
Lets assume you are a member of Eckankar and want to spread the message with no commercial interest. Eckankar is a spiritual teaching and has a number of specific words and ideas. If your target group are the members of Eckankar, than you basically can text what is of interest inside this group. But let us assume, you want to spread the message too. In this case I think motivational messages can be of general interest. If the phrases are "internal", they might not appeal to much to the general public. So you mix it with general motivational phrases! And of course you do not use to much internal phrases like Mahanta, Saguna and the like. But you also can use this terms and explain them.
The next things you can post are the public events.
The events serve as a reminder for the members and offer an opening for the followers that got interested.
It does not really matter if you want to promote Eckankar, a Band or a Hotel. You need to be a resource person with your tweeds.
Give them information (events, explain terms), educate people (explain facts of the world around you - Did you know that 1 inch is 2.5 cm? or latest news "Tyhoon Conson kills 20 people in the Philippines"
How often should you tweed?
This depends on your industry, but not so often that the tweeds become a nuisance! One tweed a month will not create much followers and 20 tweeds a day might chase all away except the hard core followers. So the golden middle is somewhere between twice a day and twice a week!
In our example with Eckankar it could be one daily message and and on top of it, a reminder of an upcoming events.
I also suggest you make a plan what to send. First it prevent repeating certain messages to often and second it can help to direct people into a certain direction - building a desire to buy for example or a desire to know more. Second you are not pressured to find a good phrase in a hurry.
So back to the followers, how to get them!
- You follow people!
- You comment on their tweeds (messages)
- You forward their tweeds
From a marketing point of few it is good to be recognized by a person that has many followers.
A follower gets the messages from the person whom they follow!
Twitter tells you, when someone follows you. If you are curious, you'll check their account, if you already have lots of followers, you might not even do that. But if a person from your followers send you a direct tweed, you will replay (you should if you use Twitter as a marketing tool) and maybe even check what this person tweeds about!
I know this is only a rough outline but there are a number of free ebooks in the net. Just goggle and get a more detailed insight.
Btw, when you do the planing, maybe you also should give yourself an hour or so to find suitable people to follow! It is a continuous thing - marketing!
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