Keywords and how to use them to your advantage

Techniques

You know keywords, diba? It is the thing you use in SEO , when you create a Web page in the meta tags. Yes!

But maybe you should go a stop back. You are into sales and marketing. So what do you think is better to hope people will look for the keywords you provide, or if you could find the keywords people are actually using?

The latter of course!

Google helps you to understand and to be successful in your advertising, because if you are successful, you do it again and Google earns! Take advantage of this! Google teaches us the technique (how to use or apply it) but you need to be creative to use this "techniques" to your advantage, or to reach your goal. And how to you do this?

Google (and some others)

You see you enter a key word and the tool offers you a list of similar keywords.

Best of all it shows how often this words were used in a search. that is already a great help. yes there are tools and you can find them on a search engine,

I use Word pot.

You enter your search expression and hit the enter. The tool then gives you suggestions for similar words and how often they were used in a search.

I am using here mainly Google, but of course if you prefer Bing, yahoo or any search enginge, basically it is the same!

How does this affect our business? I think greatly! Before we were guessing what keywords we should use, and now we know what people are looking for and can build our marketing strategy

around a known fact! If we do this in time, we do not only use the keyword, but we can adjust the strategy to be taylor made.

But if you look at the picture and the section directly left of this line, you the that the terms are nor static. They change! This means you have to be alert and change your strategy or adapt it at least, but if you are a service provider, it also gives you an argument to sell your services on a regular base and not only as a one time service.

So I kindly ask you to apply this new piece of knowledge. If you have old programs that do not harvest as much as you expect, have a look at them and adjust the keywords and look what will happen.

Of course if you do a new campaign, you never should do without first doing a keyword search. This is also true if you write a blog or write articles. Check the keywords before you start writing!

I wish you more success with your new piece of knowledge!