You may have wondered what happens to my writing. I have to admit, currently I am not as fast and as creative as I used to be one or two month ago, but this is a matter of discipline. Things we like and things we are good at, we like or love and we like/love to do it. If there is not enough love, but it has to be done, it needs discipline to do it anyway. The reason for the break was a flu strong enough to keep me away from the PC.
Today I want to tell you a little story. It is also the story of my ignorance and I am afraid, more than one person out there is like me.
I was asked to translate and localize an American website. I did it, they paid me and both were happy. I thought that was it! But because this company wanted to penetrate the German market they needed a person to act as a translator and a mediator between the service this company offers and the German customer. I accepted. To my surprise, beside the regular customer interaction again and again I was asked to translate, articles, search for keywords, look for different forums and the like. As I said, it is also a story of my ignorance. I was happy for the income and happy that the company did well.
I met one of the guys and he told me the story how it all started. A friend of his was about to marry. You know the problem, what to give as a wedding gift.
He got an artist who painted a picture of the couple from a photo - and this was his gift. On the wedding everybody liked the idea and a few people wanted to have it done as well.
They set up a Website looked for more artists and that is how the whole success story started.
Up to then I thought you need a good idea or a good service, set up a web page and the procedures how to run it smoothly, look for the proper people and thats it. Good ideas will find their ways to the customers, if you have the system set up nicely and the keywords on place.
Now you lean back and do your work or harvest the fruits of your work - my thoughts! Probably it was the way things worked during the pre-Internet times.
A global company nowadays is forced to do marketing in a constant level. A ranking in a search engine you have aquirred today is barely a snapshot. All your competitors want to be in front of you and if you do noting, you will fall back (in the ranking). This guys did not lean back!
Neither should you!
I think, if you want buy a turnkey business, set it up in an hour and then dream you just need to count your checks come in daily, it probably will not work! Why?
You just read why!
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